The Micallef brand was looking to increase awareness and sales, by developing new content that tells a story of each of its collections, as well as develop a website that showcases the elegance and sophistication of the brand. Also, with the launch of its new Akowa rage we were also challenged need to come up with a digital campaign and microsite for the launch.
We first started by creating dynamic content using cinema-graphs to tell stories of the Micallef range which created a huge social buzz. Additionally we built a very immersive website using horizontal scrolling experience to emphasize more on the products. We also launched a campaign for the Akowa range with an interactive microsite in order to raise awareness of the new fragrances and boutiques, we collaborated with local online influencers who had more than 1 million followers on instagram. Visitors were able to personalize their own perfumes on the microsite and win exclusive personalized influencer perfumes.
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